Wednesday, January 27, 2016

Trade Show Technology Trends to Create Buzz & Generate Interest

New Technology at Trade Show

In order to stay competitive, exhibitors need to remain on top of the latest developments and trade show trends. One of the best ways to generate interest and buzz on any show floor is by creating various interactive components, and you can do this by incorporating technology into your trade show booth. Here are trade show industry trends we expect to see in 2016. Master these, and you can dominate at your next exhibit.

  1. Proximity Marketing - As attendees wander near your booth, send messages to their phones about specials that can be redeemed at your station like an offer to play your game or a discount you’re giving. Services like iBeacon are great places to start.

  2. Lounge Space - Create a “living room” area within the booth complete with a phone charging station and comfortable furniture. Attendees are always looking for, and will appreciate, a place they can take a short break to recharge both physically and electronically.

  3. Social Trending - Display your company blog on large monitors and encourage visitors to post their own comments. They’ll enjoy seeing their posts on the big screen, and you’ll be increasing your links at the same time. You can also display your Twitter account and create a custom hash tag that others can use to tweet about your space or the event.

  4. Use SnapChat to Connect - Consumers want to feel connected at all times, and there is no better way to reach your target audience than by utilizing the popular SnapChat app. You can use SnapChat’s latest feature, Our Story. This allows people attending the same event to share to a communal snap story of their experience at the event via photos and videos. With their mobile devices, attendees and industry professionals will be able to find the most interesting booths and the best giveaways at each show in real time! We believe this will become popular at trade shows, conventions and other events. The Our Story feature of SnapChat is a great way to promote an event both on and offsite.

  5. Man Using Smart Watch
  6. Tech to Connect - Wearable technology such as smart watches with Bluetooth and wireless capabilities are becoming more relevant in the business world, and we predict them to become an ever growing force. Companies attending trade shows in 2016 should consider the advancements of wearable and touch technology and incorporate these devices into their booth designs. Many companies are utilizing touch technology that allows people to share files, contacts and information just by touching devices. Poken is a great example of this type of technology. Perhaps instead of connecting with attendees on a tablet, you can share company information to them with just the touch of your smart device!

Just remember, no matter how amazing your technology is, digital engagement can never replace personal interaction. The combination of both is what will truly make an impact on your visitors and set your trade show marketing tactics apart. By giving the customers more and better access to the information they are interested in through the use of technology and personal interfacing, brands are more likely to see an increase in trade show leads and sales.

Monday, January 4, 2016

Product Highlight: 10’ x 20’ M290B Trio Truss

Milos structural systems are well-regarded worldwide for their clean, attractive appearance and wide variety of potential applications, both large and small. They are being utilized indoors as well as out and are especially known for their substantial ratio of weight to load capacity. Made from high-strength aluminum and offered here in its natural silver color and smooth mill finish, they're available in a wide range of sizes and truss component configurations as well as load capacities, from the light-duty M220 Series up to the ultra-high load capacity M950 Series.

10' x 20' Four-Legged Truss

The M290-B Triangle Truss Kit shown here is one of Milos' mid-range load capacity systems, offering excellent spanning/weight loading capabilities for a wide range of event staging, trade shows, etc. It measures 10’ X 20’ and is 8' in height. These measurements make it ideal for the typical trade show booth area measuring 10' X 20', and the 8' in height gives it the advantage of being able to display signage up high where it's visible at a distance across the trade show floor.

The M290B Trio is also ideal for staging an array of events and can be utilized as a lighting or sound equipment bearing structure. The 20' front and back spans are both capable of handling up to 700-lbs of weight load, while the 10' side spans will hold more than 1,110-lbs each. This allows for the attachment of heavy equipment like video screens or audio speakers without overtaxing the load capabilities.

The Cell 201 – Cell 206 clamps and couplers featured at the bottom of the page are all designed to work with the 2" tubes that comprise this 10’ X 20’ stage truss structure. Their high-quality aluminum extruded composition makes them durable and reliable for mounting any number of fixtures to the truss structure. These clamps and couplers come in various configurations to precisely satisfy your exact mounting requirements.

The M290B Trio is one of three options in the M290B Series. Also referred to as the "triangle" because of its triple tube configuration, it is complemented by the duo (or ladder), double-tube truss and the quatro (or box), quadruple-tube truss. All corner junction pieces and base plates in this system correspond to the triple-tube configuration of the trio.

Assembling and disassembling the M290B Trio both is quick and easy. It employs a system of conical connectors that fit precisely into CNC-machined receivers and are securely held in place by tapered pins and R-clips that are a snap to put together and take apart. This ease of operation, along with the relative light weight for shipping requirements, are two more outstanding qualities of this superior truss system built to last many, many years.